More Work
↦ Resume
Over the last 15 years I've consulted with over 200 companies, been a founding team member at 5 and a co-founder or 3. My experience spans a broad spectrum of verticals, I've worn many hats and have been a team player as much as I've lead teams. Below is a small selection of projects that I had the pleasure of working on.
Pittsburgh Airport
Product Lead
I lead a comprehensive overhaul of Pittsburgh Airport's Flight Information Display Systems (FIDS), that included user surveys, and airside user testing with live data that was streamed into animated Figma prototypes for a realistic experience.
The new FIDS reduce passenger stress by clearly displaying flight times, boarding information, and changes.
↦ See the case study for more.
The new FIDS reduce passenger stress by clearly displaying flight times, boarding information, and changes.
↦ See the case study for more.
terraFlow
Brand & Product Lead
Led brand and product transformation for terraFlow, a biotech startup whose cytometry analysis software accelerates research workflows. Developed a new visual identity balancing scientific rigor with clarity, and redesigned the MVP into a production-ready SaaS platform with streamlined data analysis features.
↦ See the case study for more.
↦ See the case study for more.
Open Dollar NFV
Product Lead
At Open Dollar, we created a new primitive called NFV, or Non-Fungible Vaults. By using NFTs as proxies for locked collateral, vaults became transferable and no longer tied to a single account.
This also allowed users to transfer their vaults via any NFT marketplace, not just our protocol interface.To highlight the potential value of these vaults—which could hold large sums of money—we designed an interactive SVG that dynamically displayed vault contents, parameters, and the current over-collateralization amount and risk level! Since it was an image, it worked seamlessly across marketplaces, just like any other NFT.
This also allowed users to transfer their vaults via any NFT marketplace, not just our protocol interface.To highlight the potential value of these vaults—which could hold large sums of money—we designed an interactive SVG that dynamically displayed vault contents, parameters, and the current over-collateralization amount and risk level! Since it was an image, it worked seamlessly across marketplaces, just like any other NFT.
xDAI
Brand Lead
Led the brand redesign for xDAI, a sidechain of the Ethereum blockchain known for its stability, fast transaction times, and low fees. The redesign encompassed identity, visual language, and landing pages, with the goal of creating a flexible and extensible brand identity that showcases the product’s innovative approach and technical sophistication while emphasizing ease of use and security.
↦ Brandguide
↦ Brandguide
Blockscout
Product Lead
Blockscout is an open-source blockchain explorer that provides comprehensive tools for inspecting and analyzing EVM-based blockchains. Supporting over 100 different chains, Blockscout offers features like transaction searches, account balances, smart contract interactions, and detailed blockchain analytics. It is designed to be flexible and user-friendly, catering to developers and users who need transparent and accessible blockchain data.
Blockframe
Product Lead
Blockframe.io is a NFT marketplace that offers a comprehensive suite of tools for creating, managing and selling NFT collections, including a Creator Studio for designing and remixing NFTs. Additionally, Blockframe.io supports various launchpads and features on-chain royalties, providing a dynamic ecosystem for NFT buyers and creators.
↦ Figma Prototype
↦ Figma Prototype
Tilt
Brand & Product Lead
Directed brand and product for Tilt, a microservices development toolkit that automates dev environment setup and processes, later acquired by Docker.
Lead the brand redesign and rollout, including collateral, marketing and convention booth design. On the product side I oversaw the content and design of the marketing page, simplified user flows, and established a cohesive visual and UX experience.
Lead the brand redesign and rollout, including collateral, marketing and convention booth design. On the product side I oversaw the content and design of the marketing page, simplified user flows, and established a cohesive visual and UX experience.
Float
Founder
Float is a mobile app that lets you discover your city through stories about people and places. The brand connects to the product's stories on a human scale to surprise and delight users. The app's design is location-centric, educating users in engaging ways about their surroundings.
WayCount
UX Lead
Led the product UX efforts for WayCount, a Bluetooth hardware device, app, and web platform that enables government and transport organizations to count and analyze automobile and bicycle traffic affordably and at scale. A key challenge involved overcoming hardware-specific technical and security limitations. These were elegantly addressed through close collaboration with hardware and software engineering teams to create a thoughtful user experience.
StartUp Health
Rebrand
StartUp Health is a new model for helping healthcare startups succeed. The extensive identity package elevates their enterprise, effectively communicating their vision and values in a charming yet sophisticated way.
Community Canvas
Co-Author, Branding, Publication Design
The Community Canvas is a framework for building and nurturing communities. It helps define a community's purpose, identity, and experience, covering aspects like values, goals, member engagement, and governance.
↦ Community Canvas Website
↦ Community Canvas Website
