Hi, I’m Sascha. I live & work as a Product Design Lead in New York City.

The word “HERE” drawn in looping outline letters
A worktable seen from above, covered in brushes, pens, prints and hand-lettered cards

I work with teams to uncover transformative experiences and build the brands and products that bring it to life.

A bridge walkway between red railings under a sign reading “It’s all downhill from here”
A flight departures board
The cover of The Community Canvas Guidebook

My curiosity for people and systems
is what drives me to build tools,
frameworks, public and participatory art.

I explore the world by making things and learn by doing.

A small black sign reading “here, not there” on a brick wall

Work