Recent Work

I lead a comprehensive overhaul of Pittsburgh Airport's Flight Information Display Systems (FIDS), that included user surveys, and airside user testing with live data that was streamed into animated Figma prototypes for a realistic experience.

The new FIDS reduce passenger stress by clearly displaying flight times, boarding information, and changes. This successfully encouraged passengers to explore the airport, enhancing their overall experience and boosted retail engagement.

Led the brand redesign for xDAI, a sidechain of the Ethereum blockchain known for its stability, fast transaction times, and low fees. The redesign encompassed identity, visual language, and landing pages, with the goal of creating a flexible and extensible brand identity that showcases the product’s innovative approach and technical sophistication while emphasizing ease of use and security.

Directed brand and product for Tilt, a microservices development toolkit that automates dev environment setup and processes, later acquired by Docker.

Lead the brand redesign and rollout, including collateral, marketing and convention booth design. On the product side I oversaw the content and design of the marketing page, simplified user flows, and established a cohesive visual and UX experience.

Led the product UX efforts for WayCount, a Bluetooth hardware device, app, and web platform that enables government and transport organizations to count and analyze automobile and bicycle traffic affordably and at scale. A key challenge involved overcoming hardware-specific technical and security limitations. These were elegantly addressed through close collaboration with hardware and software engineering teams to create a thoughtful user experience.