Pittsburgh Airport
Product Lead
I lead a comprehensive overhaul of Pittsburgh Airport's Flight Information Display Systems (FIDS), that included user surveys, and airside user testing with live data that was streamed into animated Figma prototypes for a realistic experience.
The new FIDS reduce passenger stress by clearly displaying flight times, boarding information, and changes.
↦ See the case study for more.
The new FIDS reduce passenger stress by clearly displaying flight times, boarding information, and changes.
↦ See the case study for more.
terraFlow
Brand & Product Lead
Led brand and product transformation for terraFlow, a biotech startup whose cytometry analysis software accelerates research workflows. Developed a new visual identity balancing scientific rigor with clarity, and redesigned the MVP into a production-ready SaaS platform with streamlined data analysis features.
↦ See the case study for more.
↦ See the case study for more.
xDAI
Brand Lead
Led the brand redesign for xDAI, a sidechain of the Ethereum blockchain known for its stability, fast transaction times, and low fees. The redesign encompassed identity, visual language, and landing pages, with the goal of creating a flexible and extensible brand identity that showcases the product’s innovative approach and technical sophistication while emphasizing ease of use and security.
Tilt
Brand & Product Lead
Directed brand and product for Tilt, a microservices development toolkit that automates dev environment setup and processes, later acquired by Docker.
Lead the brand redesign and rollout, including collateral, marketing and convention booth design. On the product side I oversaw the content and design of the marketing page, simplified user flows, and established a cohesive visual and UX experience.
Lead the brand redesign and rollout, including collateral, marketing and convention booth design. On the product side I oversaw the content and design of the marketing page, simplified user flows, and established a cohesive visual and UX experience.
Open Dollar NFV
Product Lead
At Open Dollar, we created a new primitive called NFV, or Non-Fungible Vaults. By using NFTs as proxies for locked collateral, vaults became transferable and no longer tied to a single account.
This also allowed users to transfer their vaults via any NFT marketplace, not just our protocol interface.To highlight the potential value of these vaults—which could hold large sums of money—we designed an interactive SVG that dynamically displayed vault contents, parameters, and the current over-collateralization amount and risk level! Since it was an image, it worked seamlessly across marketplaces, just like any other NFT.
This also allowed users to transfer their vaults via any NFT marketplace, not just our protocol interface.To highlight the potential value of these vaults—which could hold large sums of money—we designed an interactive SVG that dynamically displayed vault contents, parameters, and the current over-collateralization amount and risk level! Since it was an image, it worked seamlessly across marketplaces, just like any other NFT.