Résumé

As founder of Office for Visual Affairs, I partner with startups and organizations to turn complex challenges into clear strategies and compelling experiences. My work spans branding, product management, and design – helping teams articulate their value and build products that resonate.

Select list of clients: Abiomed, Adobe, AirBnB, Barranquilla Chamber of Commerce, Centric Digital, Chess.com, City Atlas, CUNY, Code Ocean, Contently, curefab, DataMonster, Dylan Ratigan, Early Career Women Collective, ENSO, Google, Grameen America, Holstee, Independent Diplomat, Innoleaps, IOVIA, KIND, Lolly Wolly Doodle, NBC Universal, Nestlé, New Lab Ventures, New York Times, NYU, Nielsen Business Media, Pittsburgh International Airport, Pluto.tv, Princeton Review, StackExchange, StartUp Health, The ImPact, Tilt, Time Inc., TrustYou, UNFPA, Unlock, Urtak, News Corp, WayCount.

Open Dollar is a stablecoin lending protocol that introduced Non-Fungible Vaults, enabling users to borrow OD stablecoins against their staked Ethereum.

Led brand, product design working closely with leadership and engineering. Facilitated the name finding and brand design as a company wide effort. Established design principles and processes to streamline development collaboration. Defined features and requirements together with engineering and iterated on product releases. Designed and built landing pages in Webflow, as well as the interactive data visualization for Non-Fungible Vaults using SVG, JavaScript and CSS.

A microservice development toolkit for engineering teams that automates development environment setup and processes. Acquired by Docker.

Directed identity, visual and animation design as well as brand guidelines for the re-brand. Worked on product design in collaboration with project managers and lead engineers, creating an interactive CLI interface for real-time status, logs, and reports. Designed and launched a new landing page and educational YouTube channel.

As co-author, I developed a comprehensive 60-page framework that has become a leading resource for community building, providing clear strategies for fostering engagement and long-term growth. Adopted by organizations ranging from global nonprofits to leading universities, it has been translated into 15 languages and used by over 300,000 community builders worldwide. Its impact spans grassroots initiatives to Fortune 500 companies, helping communities thrive through proven, actionable strategies.

Nestlé’s internal innovation group focused on ideating, pitching, and building employee-led product and services.

Led cross-functional teams to conceptualize, design, pitch and launch apps and products, including an on-demand delivery service for Nespresso and a loan tracking app for cacao farmers in Ghana.

A provider of analytics and insights for fund managers, recognized as the “Most Innovative Web App” by Hedge Fund Magazine, later acquired by NEX Group (formerly ICAP).

Lead the re-brand and brand guidelines creative direction as well as the landing page design. Worked on the design of the fintech product from inception to implementation. I collaborated with analysts and engineers to draw up requirements, understand the nuanced complexities of the platform and translate the information dense analytics into a user-friendly and interactive interface. Worked with the ENSO from 15 to 60 employees and through its acquisition.