It's All Downhill From Here

As temporary installation at Williamsburg Bridge in New York City, It's all downhill from here engaged cyclist through an official looking MTA inspired sign at the exact middle and pinnacle of the bridge. On one hand lighthearted message and signal of relief to have reached the top – on the other hand an ominous sign and thought provoking banner that stayed with each cyclist as they continued onwards and downward, following the endless seeming path to the other side of the east river.

2012Mixed MediaVariable