Howdy, I’m Sascha.
I’m an artist and designer and part of a multidisciplinary studio in SoHo. Previously I worked at the New York Times, Google’s Creative Lab in New York and a number of smaller startups in retail and tech. I also created Float, an app that let you explore a place through its stories. I enjoy making complex information beautiful and useful. In my personal work I question established ideas and expose the relativity of things we take for granted. A big influence in my life was growing up in Ethiopia, Thailand, Egypt and Germany and studying at the Cooper Union.