I'm Sascha the founder and Creative Director of a multidisciplinary design studio in the Lower East Side. Previously I worked at the New York Times and at Google's Creative Lab in New York as web and interaction designer. After working on a retail and public opinion startup I decided to start my own design practice. I also started ArtWalk, an app that uncovers stories on New York’s urban culture through people and places. I grew up in Ethiopia, Thailand, Egypt and Germany and studied art & design at the Cooper Union.